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WordPress as a SEO Springboard

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What is WordPress
WordPress is an free open source blogging platform. There are a quite a few free open source blogging platforms, but WordPress seems like the most popular and the most used. Everyone can contribute to the WordPress code. If there is a new ‘Look & Feel’ developed it is called a WordPress Theme. There are literally thousands of them available on the web today. If there is a functional update to the WordPress code it can be distributed as a WordPress Plugin. Anyone can download WordPress and any theme or plugin freely and use it for both personal and commercial use.

WordPress is easy
WordPress is designed so that no technical knowledge is required to install it and use it. It doesn’t even ask you to many stupid question during the install but what do you want to call your web site and what your email is. And most of us can answer that. The amount of the customization that is available is as well quite impressive, and the interface is intuitive. So really, anyone can use it.

WordPress is constantly upgraded
The last WordPress update made available is about two weeks ago only. It gets better and better every few weeks. The amount of plugins growing exponentially as well, so it is unlikely you will find a web site functionality that is not ‘developed’ before.

WordPress is a SEO Killer!
And here we get to the interesting part now. The applications of WordPress are really numerous even in the business use, not only as a blogging tool. Imagine the following scenario:

You are the used car salesman. You have a garage with 50 to 100 cars in it. 20 to 40 cars are sold each month and the same number of new ones come in. It is 21 century and you know you need to advertise on the Internet. Those lazy white collar people will not just walk in trough the front door. They will use the web to find their new car. What will they search for? What is the keyword they will type?

Car –to many results – all irrelevant.
Used cars – better but I am looking for a Saab!
Used cars Saab – good results, but it is the Automatic I am looking for
Used cars Saab automatic – ah, here we are… but let me try….
Used car Saab Automatic Black Leather 2l low mileage – Got it!

If you are a car salesman the only thing you need to sell that Saab is to place a link to the YOUR advertisement on the web that will display on top of the search for the exact phrase that describes that car. That is the buyer you want, you do not need his wife who has an idea about the Estate version!

Here is where WordPress comes into play. WordPress is a tool that can if set up properly and used properly place your advertisement on top of the exact search your buyers are looking for. You will get more relevant phone enquiries as well. There will be less:

Do you sell good Volvos?

And will be more like:

That Saab that you have advertised, the automatic 2 litre Petrol one. Do you still have it?

WordPress is a SEO springboard for almost any business.

48 Comments

  1. WordPress sucks!!!

  2. Well done John! :)

    I like WordPress. It is not ‘The Ultimate’ CMS, but it is a very, very good one.

    I did a number of test sites to see how will WordPress work and function in the SEO perspective, and still publish them today. This is from Yesterday: http://www.SailingBoatCroatia.com – and some of the features are just unique actually. Unique in the FREE CMS World at least! :)

    Ivan | http://www.SeoConsultant.ie

  3. I like your blog theme. I would like to use it on my blog.
    Is it theme free or paid?

    William
    Williamsshtm93@gmail.com

  4. Hi There,

    Just came by your site searching for more infomation about web traffic info, and I found some great info here :)

    I`m working on building the best! Viral Traffic site now so I do a lot of reviews all over the net.

    Have A Great Day.
    Regards,
    Jack L
    Viral Traffic Center.com

  5. Nice post. One thing I have noticed is that SEO is a continuous process. It

    cannot be done perfectly in one shot. You have to be on your toes and try out

    different things to get ahead of your competitors. There have been instances

    where my site’s search engines rankings have improved considerably with few

    small tweakings.

    - Michael
    manderson@webtraffic-machines.com

  6. Great Post, Thanks for sharing it. It is always good to read someone’s else point of view.

    Paul
    paul.tomson66@gmail.com

  7. Hello my friends :)
    ;)

  8. Very useful information :) I see there are realy good tips. I am going to use some of them

  9. This article sounds well, but how everything is related together? :)

    Max
    admin@freelegaladvicesite.com

  10. I would like to say hello to everyone. I am new to this blog and just wanted to check in and let you know how helpful it has been and hopefully I can post some good info in the future. Thanks for the great blog!

    Clayton
    clay@premieritsolutions.net

  11. Thanks for the great blog. I am new to this whole thing so I just waned to say hello and I am looking forward to reading more and posting some helpful information for everyone else to check out.

    Anders
    anders@premieritsolutions.net

  12. WordPress sucks for search engine optimization.

  13. I’ve always been a big blogger fan but I’ve recently started using WP and let me tell ya, there’s no comparison. WP is a much superior product then of course blogger does have a pretty attractive price!

  14. I prefer blogger over wordpress.

  15. I use blogger but will give wordpress a try, sounds good

  16. Great Job Here…I enjoyed it..! Gary

  17. WordPress is one of the most powerful tools to use for SEO. I would recommend it to anyone who wants to not only increase visibility to their site but to also add another dimension to their business.

    Now where can I get one of those Saab’s?

  18. Hey really I have use this wordpress and it`s wonderful.Great job continue……..

  19. Internet marketing has influenced a number of industries that includes banking, finance, music and marketing itself. Search engine internet marketing is gradually increasing field and as internet is becoming more and more popular among the users, it will definitely make and impact on plethora of industries.

    vladgugan@googlemail.com

  20. i like wordpress too! i make 3 blogs using wordpress. thank you for your words.

  21. I agree with you that wordpress is one of the best platform for blogging seo.
    almost 90 of my website use wordpress platform.
    still there are few platforms that has been very close to wordpress interms of flexibility, user friendly and have a potential social networking.
    however I still vote for WP :)

  22. I don’t use wordpress for SEO. It is not a good program to use o get ranked on tags and text alone.
    Too Bad

  23. What a great discussion. And so close to the truth as well.

  24. very easy and very friendly. very good and update to date….. use it or leave it.

  25. i like wordpress for ppc. Now i on going develop system for auto blogging with unique and fresh content. The theme also good right.

  26. personally i dont use wordpress but i do browse and read wordpress aritcles from an seo point of view it really does start up a debate with people defending on both sides

  27. I used only wp! Good dvigok!

  28. ——————————————————

    Hey, you have a great blog here! I’m definitely going to bookmark you!

    I have a great blog too you should see at Internet Marketing Soup. This is somthing you dont want to miss out on!

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  29. I love wordpress. It’s the best CMS out there. I really find it the easiest, both from an admin and user perspective.

  30. Very interesting blog, thanks for the info.

  31. Probably want to add a City and State and/or zip code to that search string.

  32. Hello! Very interesting content and information from your blog

  33. So, how exactly do you drive drive traffic to WordPress besides $ PPC?

  34. I don’t use wordpress for SEO. It is not a good program to use o get ranked on tags and text alone.
    I’ll try to improve it

    regards
    http://playcarracing.net

  35. thats really awesome post really.

  36. Thats great to this articles that can increase our knowledge. Keep update good post.

    Leon
    leon@trapez-finance.org

  37. Hey, Just wanted to say thanks for the information I am just getting started with internet marketing and the more information I have the better off I am going to do.

     
    Keep Up The Good Work

  38. hey these tips help alot im just getting started on the seo thing and i think this could help

  39. wordpress is the good cms which use SEO

  40. I’m kinda new to wordpress. It’s user friendly and have many features. The best part is the statistic on your traffic status which allows you to measure the amount of traffic that you’ve generated in days, weeks and months. The only downside is the lack of adsense feature. But at least you’ll get to track your traffic and seo performances.

  41. SEO or Search Engine Optimisation as it’s commonly known is not as difficult as it appears. I learnt how to become quite good at SEO in my first five months and two years later I am now hired as a consultant to help people with optimising their websites. I would like to give you a complimentary tip on Search Engine Optimisation, just to help get you going:

    When you stert writing your web pages you should write about seven hundred words per pahe that you want to rank high, because Google is looking for related information remember…Also be sure to include your main key word in the seven hundred words at about a 3% ratio per every one hundred words. This simply tells Google that your page is about your chosen key word and can help rank you much higher in the search engines. I hope this helps some of your readers.

  42. I just wanted to say thanks for the information…..

  43. I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

    Susan

  44. I personally have had better results with blogger

  45. Great post!! I just have to copy it :)

  46. I’ve been trying to whip up a custom wordpress theme and have been looking for a middle ground. Seems you either get barebones or all the bells and whistles.

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