Did you decide that your company web site would benefit from some free web traffic that a nicely run blog brings? If so you are probably asking yourselves a ling list of questions:
Should we blog on our domain or a separate one?
You should put a blog on your company domain. Blogging on any other will bring traffic and build inbound links to the other domain – not yours. Getting inbound links to the blog on your domain will increase ranking of all the other pages on your company site as well.
Should it be a subdomain like Blog.companyname.com?
No. Google treats subdomains as separate sites. You should have your blog under your own domain.
We can’t have a WordPress Blog on our domain since it required PHP and we are ASP!
You can run your blog on a separate server and a domain, and use the proxy to display it under your domain like www.company.com/blog. Just make sure you block the spiders with robots.txt on the domain the blog is originally posted, and include the Sitemap.xom of the blog as well as your main sitemap in the Google Webmaster Console under your main site. You need to make sure Google finds your content only one one place, under your own domain to avoid any duplicate content issues.
The last question you will ask yourself is a bit trickier:
WordPress is open source and it can get hacked. We surely can’t run it on our fancy corporate site?
If your blog gets hacked, and some malicious code is placed on it, if Google finds it your company site will be removed from Google index as well as the blog. The reason is that the content of the blog is from the Google’s perspective the content of one directory on your company page. WordPress blog (or company) sites do get hacked. It is far greater risk to run a site on WordPress than on some content management system with relatively low usage. The custom design web sites are in most cases the most secure. Why? Only your past employees have access to your code.
Is it worth the risk?
You will have to decide yourself what the most appropriate answer is for you. What can help is answering the following:
- Would you perform all the steps to increase the security of your WordPress site to the maximum?
- If your site gets hacked, how quickly can you restore the last ‘clean’ version?
- Would you business suffer if your blog gets offline for an hour or a day?
If you decide the WordPress is to insecure for your company web site, you have only one option left. That is to build blogging functionality into your own web site content management system. Or purchase off the shelf one that has the full blogging functionality already built in. That certainly is the most secure option and it gives you the benefits of what WordPress based blog would give you on the corporate web site.
Social Media Sharing Buttons On Your Blog